XMobileLab

About the client

XMobileLab is a service centre in Chișinău that repairs Apple devices: iPhone, MacBook, iPad, Apple Watch and AirPods. Project website — xmobilelab.md.

The goal

The service needed a website where a visitor finds their model and the repair price within a minute, and advertising that brings people with a specific fault straight into a conversation.

What we did

Website

• Home page with popular services, a “from” price and repair time on the first screen.
• Catalogue by device: iPhone, MacBook, iPad, Apple Watch, AirPods — with a separate page for every model.
• Repair booking and a call in one click from any page.
• Two language versions — Romanian and Russian.
• Responsive layout: the site is equally comfortable on a phone and on a computer.

SEO

• Separate pages for devices, models and services — for searches such as “iPhone repair in Chișinău”.
• Unique page titles and descriptions in two languages.
• A blog answering common questions from Apple device owners.
• Clear structure with breadcrumbs and short page addresses.

Meta Ads

• A Chișinău campaign optimised for conversations: people write straight to a messenger.
• Ads for specific faults and devices.
• Regular ad testing and budget reallocation to the best performers.

The result

The advertising steadily brings the service 150+ enquiries every month at about €1 per conversation — on a budget of up to €10 a day.

Metric	Value
Enquiries	150+ per month
Cost per conversation	about €1
Reach	40,000+ people per month
Ad frequency	about 3
Daily budget	up to €10