Meta Ads
Anna English
Online English lessons • Moldova
- 40
- enquiries per campaign
- ≈2,8 €
- per conversation
- 15 000+
- reach
About the client
Anna English is an English teacher who gives online lessons to students across Moldova.
The goal
The teacher needed a systematic way to attract new students to online lessons instead of relying on referrals alone.
What we did
Meta Ads
- Shaped the offer for different groups: school students, adults and exam preparation.
- Prepared ads that explain the lesson format and benefits.
- Launched a Facebook and Instagram campaign optimised for conversations across Moldova.
- Optimised audiences and ads by cost per enquiry.
The result
In a campaign lasting just over a month, the advertising brought 40 enquiries from prospective students at about €2.80 per conversation — on a budget of about €110.
| Metric | Value |
|---|---|
| Enquiries | 40 per campaign |
| Cost per conversation | about €2.80 |
| Reach | 15,000+ people |
| Impressions | 41,000+ |
| Budget | about €110 per campaign |
A student usually stays for many months, so every enquiry like this is a chance to win a long-term client.
