Meta Ads
Atelier Velour
Women's tailoring • Chișinău
- 100+
- enquiries per month
- ≈0,7 €
- per conversation
- 11 000+
- monthly reach
About the client
Atelier Velour is an atelier in Chișinău that makes women’s clothing to order. Its motto is “Stilul tău — creația noastră” — “Your style, our creation”.
The goal
The atelier wanted a steady flow of messages from customers who need made-to-measure clothing — on a small advertising budget.
What we did
Meta Ads
- Researched the audience and defined segments by interests and behaviour.
- Prepared creatives showing finished pieces and the atelier at work.
- Launched a Facebook and Instagram campaign optimised for conversations, in two languages — Romanian and Russian.
- Paused weak ads every week and scaled the ones that brought cheaper enquiries.
The result
The advertising steadily brings the atelier 100+ enquiries every month at about €0.70 per conversation — on a budget of just €3 a day.
| Metric | Value |
|---|---|
| Enquiries | 100+ per month |
| Cost per conversation | about €0.70 |
| Reach | 11,000+ people per month |
| Impressions | 33,000+ per month |
| Budget | €3 a day, about €80 a month |
More than one-off orders
Among the enquiries from advertising, the atelier found a regular customer who needs tailoring in large volumes and on tight deadlines. One client like that provides steady work for a long time — and pays back the ad budget many times over.
